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Find all my Stories about SEO, Events and what else I am writing about on this site.
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SEO for DACH (Germany, Austria, Switzerland)
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Most of the people I talk to about SEO in the DACH region have no idea how complex it actually gets. It sounds so simple: Let’s just translate the website into German and we’re good to go, right? Well… unfortunately, no. Translating your website into German might help you rank in Germany — but that…
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Conferences for Introverts: My Personal Experience
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If we’ve met at a conference, you might find this surprising: I’m a complete introvert. Yes, really. Networking, small talk, and being surrounded by strangers don’t come naturally to me. But over the years, I’ve learned how to navigate conferences, turning them from overwhelming events into opportunities I now enjoy. Being an introvert shouldn’t hold…
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SEO Tip for 2025: “Focus on one topic to gain topical authority.”
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Since AI gained more popularity, it feels like everyone is publishing more and more content. And let’s be honest—not all of it is great. With so much content flooding the internet, search engines like Google have to rethink how they prioritize websites. That’s where topical authority comes in. Google wants to find the real experts…
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Guide to Topical Authority for SEO
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If you want to clearly demonstrate that you are the expert in your niche, I have a great SEO strategy for you: Topical Authority! This strategy is all about consistently proving your expertise in your field, whether through blog posts, guest articles, videos, podcasts, or other formats. Over time, if you do this often enough,…
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Divergent & Convergent Thinking for Keyword Research
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Keyword research is not just about finding popular search terms; it’s the foundation for building a successful SEO strategy. It goes beyond merely collecting keywords – it’s about defining the direction and approach for all future SEO efforts. A solid keyword research process sets the stage for everything that follows, ensuring that your content, targeting,…
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Google Leak Insights: Understanding Topical Authority
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You might have heard about the recent Google Leak. A massive Google API Documentation file with over 14,000 possible ranking factors was published to the public. Or found from someone, we are not quite sure what exactly happened. What we know is that it gives us a rare glimpse under the hood of the Google…
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First Principles of SEO
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Online marketing is a field that’s always changing with new trends and strategies. And search engine optimization is no exception. In fact, if we’re not careful, we can waste countless hours chasing SEO trends, techniques, “best practices,” and algorithm updates. But to develop the right SEO strategy, simple tips aren’t enough. You need to first…
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Search, like we know it, will change
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The current advancements and upcoming changes in search engines will transform how we search on the internet. Along with this shift, our approach to SEO will also have to change.
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Can you fix my SEO?
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There is something wrong when people think about doing SEO. Most will come after results are missing to an SEO Consultant, asking indirectly: Can you fix my SEO? Let me tell you a story to explain this better. When my brother was in school he had, what to him looked like a great, strategy. He…
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Domain Authority vs. Topical Authority
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In SEO, we have two concepts of authority. Domain Authority is a number assigned to a website to indicate how authoritative the domain is. It is achieved by acquiring high-quality backlinks. On the other hand, we have Topical Authority. This defines not just the overall authority of a website but its expertise in a specific…
