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Find all my Stories about SEO, Events and what else I am writing about on this site.
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Divergent & Convergent Thinking for Keyword Research
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Keyword research is not just about finding popular search terms; it’s the foundation for building a successful SEO strategy. It goes beyond merely collecting keywords – it’s about defining the direction and approach for all future SEO efforts. A solid keyword research process sets the stage for everything that follows, ensuring that your content, targeting,…
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Google Leak Insights: Understanding Topical Authority
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You might have heard about the recent Google Leak. A massive Google API Documentation file with over 14,000 possible ranking factors was published to the public. Or found from someone, we are not quite sure what exactly happened. What we know is that it gives us a rare glimpse under the hood of the Google…
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First Principles of SEO
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Online marketing is a field that’s always changing with new trends and strategies. And search engine optimization is no exception. In fact, if we’re not careful, we can waste countless hours chasing SEO trends, techniques, “best practices,” and algorithm updates. But to develop the right SEO strategy, simple tips aren’t enough. You need to first…
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Search, like we know it, will change
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The current advancements and upcoming changes in search engines will transform how we search on the internet. Along with this shift, our approach to SEO will also have to change.
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Can you fix my SEO?
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There is something wrong when people think about doing SEO. Most will come after results are missing to an SEO Consultant, asking indirectly: Can you fix my SEO? Let me tell you a story to explain this better. When my brother was in school he had, what to him looked like a great, strategy. He…
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The New Ranking Factor: Topical Authority
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“Domain Authority is dead, long live Topical Authority” – a bold statement to start with, but you will learn in a minute why I think so. Just so you know, so far Google hasn’t said anything official about it. But I speak from my experience as a SEO Consultant. Lately, I’ve seen in many client…
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SEO Prediction for 2024
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I am late to the party, but finally, I wrote down my predictions for what the world will hold for us in 2024 for SEO. You can resume my 9 predictions in: – Topical Authority kills Domain Authority – More Content, More Updates, More AI
