If there is one thing you do not have in a start-up, it is enough money and time to simply try out a marketing channel and see what happens. So if you are considering investing in SEO, you need to understand exactly where you stand and how SEO can support you. In this post, I
The Case Mit dem Plugin von GEOHat-LLM wollte ich versuchen zu testen, wie aktuell die Daten auf ChatGPT sind und wie sehr es möglich ist, diese zu beeinflussen. Bzw. wie viel er erfindet und wirklich nachliest. The Plugin GEOHat-LLM The plugin was developed by Carlos Sánchez, with whom I co-host the weekly SEO Office Hours
This Post has been originally published on 25th of March 2025 on the Advanced Web Ranking Blog https://www.advancedwebranking.com/blog/seo-strategy-dach-markets When we talk about the DACH market, we’re referring to Germany (D), Austria (A), and Switzerland (CH)—a region with a combined population of 100 million people. That’s a market size no internationally expanding business can afford to
Why You Can’t Copy-Paste Your SEO Strategy Across DACH Markets Read More »
This Post has been originally published on 23th of January 2025 on the Ranksuite Blog: https://ranksuite.io/blog/automate-like-a-pro-with-app-scripts-chatgpt/ Nearly everyone is using AI in one form or another these days. Whether it’s for ChatGPT chatboxes, writing content or finding recipes using the ingredients in your fridge. But the real power of ChatGPT lies elsewhere: in the things
Automate Like a Pro with App Scripts & ChatGPT Read More »
This Post has been originally published on 14th of January 2025 on the Ranksuite Blog: https://ranksuite.io/blog/building-a-strong-personal-brand/ Everyone has a personal brand – whether you work on it or not. It’s the way people think of you and perceive you, both professionally and personally. Some individuals have a larger, more visible personal brand that extends beyond
Building a Strong Personal Brand as an SEO Expert Read More »
This Post has been originally published on 17th of May 2024 on the Sitebulb Blog: https://sitebulb.com/resources/guides/how-to-design-website-navigation-balancing-seo-ux-and-client-needs/ I believe we can all agree that a website’s navigation is very important. The navigation provides every website visitor with a quick first impression of what the site offers. It’s something you see on every page of a website.
How to Design Website Navigation: Balancing SEO, UX, and Client Needs Read More »
This Post has been originally published on 17th of June 2025 on the RivalFlowAI Blog: https://www.rivalflow.com/blog/topical-authority-a-step-by-step-guide Imagine your website ranking well for every keyword related to your main business focus. Every question a potential client searches for online leads them to your site, and both search engines and users trust your expertise because your content
Topical Authority: A Step-by-Step Guide to Make Search Engines Love You Read More »
This Post has been originally published on 4th of December 2023 on the MOZ Blog: https://moz.com/blog/topical-authority-case-study When looking back on starting my travel blog, the first COVID-19 lockdown was probably not the best time to do it. It was certainly not the best time for travel or the travel industry in general. From an SEO
How a Small Travel Blog Gained Topical Authority: A Case Study Read More »
What you should know upfront: What happened?On May 22, 2025, an internal system prompt for Claude was published on GitHub, in the CL4R1T4S repository by @elder_plinius. Here’s the related post on X. The document is far more detailed than Anthropic’s official documentation – and reveals, for the first time, how Claude 4 is internally controlled.
When Do LLMs “Search” the Internet? – Insights from the Claude System Prompt Leak Read More »
In this article, I’ll explain what this new “GEO” is that everyone keeps talking about. You might also hear the terms LLMO or AEO – but in the end, they all mean more or less the same thing. In a nutshell GEO = Generative Engine OptimizationThe goal is to optimize your website so that it
Explaining Generative Engine Optimization (GEO) Read More »
In a nutshell LLMs work in a conversational way, designed for us to interact with them longer and dive deeper into a topic. Google & Co are designed to let the user decide which result to click on. Users stay only briefly on the search page before moving on to a website. This article explains
Difference Between Google & LLMs (Traditional Search vs. AI Search) Read More »
Most of the people I talk to about SEO in the DACH region have no idea how complex it actually gets. It sounds so simple: Let’s just translate the website into German and we’re good to go, right? Well… unfortunately, no. Translating your website into German might help you rank in Germany — but that
SEO for DACH (Germany, Austria, Switzerland) Read More »
If we’ve met at a conference, you might find this surprising: I’m a complete introvert. Yes, really. Networking, small talk, and being surrounded by strangers don’t come naturally to me. But over the years, I’ve learned how to navigate conferences, turning them from overwhelming events into opportunities I now enjoy. Being an introvert shouldn’t hold
Conferences for Introverts: My Personal Experience Read More »
Since AI gained more popularity, it feels like everyone is publishing more and more content. And let’s be honest—not all of it is great. With so much content flooding the internet, search engines like Google have to rethink how they prioritize websites. That’s where topical authority comes in. Google wants to find the real experts
SEO Tip for 2025: “Focus on one topic to gain topical authority.” Read More »
If you want to clearly demonstrate that you are the expert in your niche, I have a great SEO strategy for you: Topical Authority! This strategy is all about consistently proving your expertise in your field, whether through blog posts, guest articles, videos, podcasts, or other formats. Over time, if you do this often enough,
Guide to Topical Authority for SEO Read More »
Keyword research is not just about finding popular search terms; it’s the foundation for building a successful SEO strategy. It goes beyond merely collecting keywords – it’s about defining the direction and approach for all future SEO efforts. A solid keyword research process sets the stage for everything that follows, ensuring that your content, targeting,
Divergent & Convergent Thinking for Keyword Research Read More »
You might have heard about the recent Google Leak. A massive Google API Documentation file with over 14,000 possible ranking factors was published to the public. Or found from someone, we are not quite sure what exactly happened. What we know is that it gives us a rare glimpse under the hood of the Google
Google Leak Insights: Understanding Topical Authority Read More »
Online marketing is a field that’s always changing with new trends and strategies. And search engine optimization is no exception. In fact, if we’re not careful, we can waste countless hours chasing SEO trends, techniques, “best practices,” and algorithm updates. But to develop the right SEO strategy, simple tips aren’t enough. You need to first
First Principles of SEO Read More »
The current advancements and upcoming changes in search engines will transform how we search on the internet. Along with this shift, our approach to SEO will also have to change.
Search, like we know it, will change Read More »
In SEO, we have two concepts of authority. Domain Authority is a number assigned to a website to indicate how authoritative the domain is. It is achieved by acquiring high-quality backlinks. On the other hand, we have Topical Authority. This defines not just the overall authority of a website but its expertise in a specific
Domain Authority vs. Topical Authority Read More »
I am late to the party, but finally, I wrote down my predictions for what the world will hold for us in 2024 for SEO.
You can resume my 9 predictions in:
– Topical Authority kills Domain Authority
– More Content, More Updates, More AI
SEO Prediction for 2024 Read More »
When you think about an international Strategy for your Website, one of the first things to think about is how to structure your domain and which domain to use. That’s what we will have a look at on this page, which option you have and what are their advantages and disadvantages. Versions of Domain Strategies
Domain Strategy for international SEO Read More »
On November 30th, I attended another event hosted by Google. This time, it wasn’t all about SEO but focused on the awesome Founders Community here in Zurich. The Event was called “The Founders Story,” and in the November edition, we dived deep into AI. Founders shared how they use AI in their products. These entrepreneurs
The Founder Story Event in Zurich – From Vision to Reality Read More »
