SEO Stories

  • Divergent & Convergent Thinking for Keyword Research

    Divergent & Convergent Thinking for Keyword Research

    |

    Keyword research is not just about finding popular search terms; it’s the foundation for building a successful SEO strategy. It goes beyond merely collecting keywords – it’s about defining the direction and approach for all future SEO efforts. A solid keyword research process sets the stage for everything that follows, ensuring that your content, targeting,

    Read more

  • Google Leak Insights: Understanding Topical Authority

    Google Leak Insights: Understanding Topical Authority

    |

    You might have heard about the recent Google Leak. A massive Google API Documentation file with over 14,000 possible ranking factors was published to the public. Or found from someone, we are not quite sure what exactly happened. What we know is that it gives us a rare glimpse under the hood of the Google

    Read more

  • First Principles of SEO

    First Principles of SEO

    |

    Online marketing is a field that’s always changing with new trends and strategies. And search engine optimization is no exception. In fact, if we’re not careful, we can waste countless hours chasing SEO trends, techniques, “best practices,” and algorithm updates. But to develop the right SEO strategy, simple tips aren’t enough. You need to first

    Read more

  • Search, like we know it, will change

    |

    The current advancements and upcoming changes in search engines will transform how we search on the internet. Along with this shift, our approach to SEO will also have to change.

    Read more

  • Can you fix my SEO?
    ,

    Can you fix my SEO?

    |

    There is something wrong when people think about doing SEO. Most will come after results are missing to an SEO Consultant, asking indirectly: Can you fix my SEO? Let me tell you a story to explain this better. When my brother was in school he had, what to him looked like a great, strategy. He

    Read more

  • The New Ranking Factor: Topical Authority

    The New Ranking Factor: Topical Authority

    |

    “Domain Authority is dead, long live Topical Authority” – a bold statement to start with, but you will learn in a minute why I think so. Just so you know, so far Google hasn’t said anything official about it. But I speak from my experience as a SEO Consultant. Lately, I’ve seen in many client

    Read more

  • SEO Prediction for 2024

    SEO Prediction for 2024

    |

    I am late to the party, but finally, I wrote down my predictions for what the world will hold for us in 2024 for SEO. You can resume my 9 predictions in: – Topical Authority kills Domain Authority – More Content, More Updates, More AI

    Read more

  • Domain Strategy for international SEO

    Domain Strategy for international SEO

    |

    When you think about an international Strategy for your Website, one of the first things to think about is how to structure your domain and which domain to use. That’s what we will have a look at on this page, which option you have and what are their advantages and disadvantages. Versions of Domain Strategies

    Read more

  • The Founder Story Event in Zurich – From Vision to Reality

    The Founder Story Event in Zurich – From Vision to Reality

    |

    On November 30th, I attended another event hosted by Google. This time, it wasn’t all about SEO but focused on the awesome Founders Community here in Zurich.  The Event was called “The Founders Story,” and in the November edition, we dived deep into AI. Founders shared how they use AI in their products. These entrepreneurs

    Read more

  • Recap from International Search Summit 2023 in Barcelona

    Recap from International Search Summit 2023 in Barcelona

    |

    In November, I flew to Barcelona to attend the international Search Summit in Barcelona. While the most important part for sure was the networking and the amazing people I got to know there, we also had a lot of talks I want to recap in this Blogpost. Would I recommend the International Search Summit? I

    Read more