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Search, like we know it, will change
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The current advancements and upcoming changes in search engines will transform how we search on the internet. Along with this shift, our approach to SEO will also have to change.
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Can you fix my SEO?
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There is something wrong when people think about doing SEO. Most will come after results are missing to an SEO Consultant, asking indirectly: Can you fix my SEO? Let me tell you a story to explain this better. When my brother was in school he had, what to him looked like a great, strategy. He…
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The New Ranking Factor: Topical Authority
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“Domain Authority is dead, long live Topical Authority” – a bold statement to start with, but you will learn in a minute why I think so. Just so you know, so far Google hasn’t said anything official about it. But I speak from my experience as a SEO Consultant. Lately, I’ve seen in many client…
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SEO Prediction for 2024
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I am late to the party, but finally, I wrote down my predictions for what the world will hold for us in 2024 for SEO. You can resume my 9 predictions in: – Topical Authority kills Domain Authority – More Content, More Updates, More AI
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Domain Strategy for international SEO
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When you think about an international Strategy for your Website, one of the first things to think about is how to structure your domain and which domain to use. That’s what we will have a look at on this page, which option you have and what are their advantages and disadvantages. Versions of Domain Strategies…
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The Founder Story Event in Zurich – From Vision to Reality
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On November 30th, I attended another event hosted by Google. This time, it wasn’t all about SEO but focused on the awesome Founders Community here in Zurich. The Event was called “The Founders Story,” and in the November edition, we dived deep into AI. Founders shared how they use AI in their products. These entrepreneurs…
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Recap from International Search Summit 2023 in Barcelona
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In November, I flew to Barcelona to attend the international Search Summit in Barcelona. While the most important part for sure was the networking and the amazing people I got to know there, we also had a lot of talks I want to recap in this Blogpost. Would I recommend the International Search Summit? I…
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Search Central Live Zurich 2023
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I have been at Search Central Live on 24 of October this year – and it was a great experience to be there at the Google Office. In this post, I recap all of what I learned in the 6 presentations, What’s New in Search and the Q&A. Or at least all that I still…
