Dani Leitner
SEO Consultant & Speaker
You want to know more about who I am, what I do and where I come from? Great, then you landed on the right page.
I am Dani, a SEO Consultant living near Zürich. I am optimizing Websites to help companies reach more clients in the German-speaking Countries. So if you want to optimize your ranking in Germany, Switzerland or Austria – I am your girl.
Besides that I am also speaking regularly on Conferences about SEO and if you want to find me on Social Media I recommend you to stalk me on LinkedIn.
My Background
I’m originally from Innsbruck, Austria, but since 2023, I’ve been living in Switzerland, just outside of Zurich.
You could say my career path has been a bit of a winding road. I started out as an IT Project Manager but decided to switch gears at 24 and study Civil Engineering. It wasn’t until I landed a job at an SEO agency in Innsbruck that I found my way into the world of SEO.
Over the years, I’ve done pretty much everything you can imagine in SEO: link building, technical SEO, keyword research, on-page audits, and developing SEO strategies.
These days, my main focus is on developing SEO strategies, specifically for the German-speaking market. I specialize in optimizing websites in German to help businesses rank higher in Switzerland, Austria, and Germany.
In my experience, it’s the right strategy that really makes the difference for a business—not the fifth SEO audit.
But do you speak German for real?
Something that’s always startling me is when someone asks if my German is for real, because I am not from Germany but from Austria. Believe me, it is for real!
So yes
I am native in German.
We talk a form of German dialect in Austria. And that’s what I am talking with my family. It is like the Swiss German.
I can perfectly understand Swiss German. And I can also talk proper German (also called “higher German”), as that is what we actually learn to write and read.
On a website, you will use Higher German with localization in some words, for example for Switzerland or Austria.
The thing is there are some small differences for some words in German of Germany, German of Switzerland and German of Austria. And it is a big advantage being born in Austria, Living in Switzerland and have school and university and anything in German from Germany all my life.
So to say, I know the differences – and I know them very well.
Where did I learn SEO?
The next thing you want to know is if I have an idea about SEO or just made a website and that’s it.
I need to admit that I haven’t studied marketing, language, or anything else that would lead logically to a career in SEO. I have been an IT Project Manager for some time, then decided to change and study civil engineering before I actually found a SEO agency to work for.
So I learned SEO on the job.
That puts me in a great position. Because I have learned SEO from the sources the agency said are the most useful for our job. Then I practiced analyzing many websites of clients. And finally I planed SEO strategies, implemented them on client websites, tested every assumption I had, corrected strategies if necessary, and learned what is really working and what is not.
Which makes learning a lot more interesting than reading a textbook or some best practices.
I haven’t stayed at this first agency, I worked for another one here in Switzerland and I experimented with my own projects.
I am not a Freelancer
This is important, so read closely. If you are just looking for someone to outsource some SEO tasks, I am sure you find a better fit for that. We can work together on a project basis or build a long-term relationship, but you can’t hire me for a set number of hours per month.
I started my business as an SEO consultant with the goal of working together with clients long-term and helping business grow. I’m not here to drain your budget, but to support you with all my knowledge about online marketing and website optimization.
You’ll be working directly with me. That means no switching consultants every few months—actually, you’ll never have to deal with a change as long as we’re working together. My goal isn’t to grow into a large agency and sell it off.
This also means that I can’t take on endless projects; instead, I focus on a select few where I’m fully involved.