Dani Leitner Portrait That's me

Dani Leitner

SEO Consultant Zürich & Speaker

You want to know more about who I am, what I do and where I come from? Great, then you landed on the right page.

DaniLeitner Zuerich

I am Dani, a SEO Consultant living near Zürich. I am optimizing Websites to help companies reach more clients in the German-speaking Countries. So if you want to optimize your ranking in Germany, Switzerland or Austria – I am your girl.

Besides that, I am also speaking regularly on Conferences about SEO and if you want to find me on Social Media I recommend you to stalk me on LinkedIn.

But honestly, the real dirty details about me, I will only tell you inside my newsletter.

See you insight the
„Google hates you“ Newsletter. 

Dani

PXL 20251209 125758068.MP

You would like to see my whole CV or learn some other boring stuff that nobody asked for about me? Well, here you go.

Headshot Dani Leitner

About Me

Name: Daniela Leitner

Known as: Dani Leitner

Profession: SEO Expert

Role: Independent SEO Consultant under her own name

Origin: Austria

Based in: Greifensee, Canton of Zurich

About my Company

Languages: Dani speaks fluent German (Mothertongue), English and Spanish.

Company Name: Dani Leitner

UID-Number: CHE-394.567.474 MWST

Corporate purpose: Provision of marketing services to businesses, specializing in search engine optimization for traditional search engines and AI-powered search.

After graduating from a Higher Technical College (HTL), Dani started her career in IT project management. At Swarovski, she was in charge of software solutions for facility management, machine maintenance, and inventory control. Later, at Med-El, she worked on digitalization projects, accounting systems, and again on facility management tools.

At 24, she realized IT wasn’t what truly fulfilled her – so she enrolled in a civil engineering degree. This led her to a year abroad in Spain through Erasmus, where she not only learned fluent Spanish but also developed a personal connection to the country.

After two years working as a site manager, it became clear: the dream job was still out there. That’s when she took a new turn and joined SEO agency Evergreen Media in Innsbruck.

There she learned everything you need to know about SEO – link building, technical SEO, on-page optimization, keyword research, and strategic SEO consulting. What she loved most: working directly with clients – building strategies together, prioritizing, and getting things done.

In 2023, love brought her to Switzerland – and also a new chapter professionally. In Zurich, she joined Webrepublic as an SEO Manager. But just 11 months later, she took the leap into self-employment.

Today, Dani works as an independent SEO expert, helping Swiss businesses become more visible online – and making sure they’re found where it really counts. Alongside her consulting work, she speaks at international conferences, appears regularly on podcasts, publishes industry articles, and serves as a judge for both local and global Search Awards.

Dani writes a daily SEO newsletter covering current (and sometimes timeless) topics in SEO – always with a personal, easygoing tone. Or as she likes to put it: “Like we’re having a beer together.”

👉 You can subscribe here: danileitner.ch/en/google-hates-you-newsletter/

Dani Leitner regularly speaks about SEO at international conferences. Here is a selection of some of his talks from recent years:

She also regularly publishes expert articles in various media outlets, gives interviews, and appears on podcasts. In addition, she serves as an active jury member for global Search Awards and organizes a range of events and podcasts.

Publications

Interviews

Podcasts

Host, Organizer, Community

Jury member at international Awards

  • UK Search Awards 2024
  • Global Agency Awards 2025
  • UK Digital Excellence Awards 2025
  • European Search Awards 2025
  • Global Search Awards 2025
  • UK Search Awards 2025
  • European Search Awards 2026

Listing all of these things may be interesting to you – or maybe not. Either way, they are included here for a reason. The About Us page has taken on a whole new meaning with AI – because when you ask ChatGPT and similar tools about a company today, they look for exactly this kind of information. So you’d be foolish not to provide it yourself, right?

In my newsletter, I share a great example of how a Swiss company has done this.

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