Name: Daniela Leitner
Known as: Dani Leitner
Profession: SEO Expert
Role: Independent SEO Consultant under her own name
Origin: Austria
Based in: Greifensee, Canton of Zurich
Office: Novu Campus at The Circle, Zurich Airport
Professional Background
After graduating from a Higher Technical College (HTL), Dani started her career in IT project management. At Swarovski, she was in charge of software solutions for facility management, machine maintenance, and inventory control. Later, at Med-El, she worked on digitalization projects, accounting systems, and again on facility management tools.
At 24, she realized IT wasn’t what truly fulfilled her – so she enrolled in a civil engineering degree. This led her to a year abroad in Spain through Erasmus, where she not only learned fluent Spanish but also developed a personal connection to the country.
After two years working as a site manager, it became clear: the dream job was still out there. That’s when she took a new turn and joined SEO agency Evergreen Media in Innsbruck.
There she learned everything you need to know about SEO – link building, technical SEO, on-page optimization, keyword research, and strategic SEO consulting. What she loved most: working directly with clients – building strategies together, prioritizing, and getting things done.
In 2023, love brought her to Switzerland – and also a new chapter professionally. In Zurich, she joined Webrepublic as an SEO Manager. But just 11 months later, she took the leap into self-employment.
Today, Dani works as an independent SEO expert, helping Swiss businesses become more visible online – and making sure they’re found where it really counts. Alongside her consulting work, she speaks at international conferences, appears regularly on podcasts, publishes industry articles, and serves as a judge for both local and global Search Awards.
Newsletter
Dani writes a daily geman SEO newsletter covering current (and sometimes timeless) topics in SEO – always with a personal, easygoing tone.
Or as she likes to put it: “Like we’re having a beer together.”
👉 You can subscribe here: danileitner.ch/seo-newsletter
Languages
Dani speaks fluent German (native), English, and Spanish.
International Talks
- WordPress Meetup Zürich, 2023 – Title: Finde den Fehler: 13 häufige und kritische Fehler von Onlineshops
- SEONerd Switzerland, 2024 – Title: Case Study: How a small travel blog gained topical authority
- Entrepreneur Meetup Zürich, 2024 – Title: What you think about SEO, that’s completely wrong
- BrightonSEO, 2024 – Title: How to create topical authority to make search engines love you
- BrightonSEO, 2024, Keynote mit John Mueller – Title: The state of search
- Botpresso Webinar, 2024 – Title: International SEO: Expert Insights for Global Success
- Lisbon SEO Meetup, WebSummit Edition, 2024 – Title: How to create topical authority to make search engines love you
- International Search Summit Barcelona, 2024 – Title: Four languages, one strategy: The Swiss approach to multilingual SEO
- We Love SEO, 2024, Paneldiscussion – Title: Let’s start with the key takeaways (Best SEO advice)
- Genuine Winterthur, 2025 – Title: Die Basics von SEO für dein neues Business
- Webinar SE Ranking: Nie wieder Copy-Paste: Automatisiere SEO-Aufgaben mit ChatGPT & Google Sheets
- The On-Page SEO & Content Summit, 2025 – Title: Why Topical Authority Matters More Than Ever
- Andalu-SEO, 2025 – Title: Posicionar en países que se tienen amor-odio: Dinámicas y rivalidades DACH.
- Campixx Berlin, 2025 – Title: SEO ist tot. Google auch. Webseiten sowieso. Und wir? Auf Jobsuche?
Host & Organizer
- Podcast Host “SEO Office Hours Español”
- WordPress Meetup Zürich
- WordCamp Europe Basel, 2025
Podcasts
- Sabandijers FM Podcast (ES) – Episode: Sabandijers FM #10
- SEOs getting Coffee (EN) von Vixen Digital – Episode: Topical Authority with Dani Leitner
- SEO Office Hours (EN) – Episode
- Majestic SEO Podcast (EN) – Episode: 59: What Changed in SEO in 2024?
- Podcast Similar Web (EN) – Episode: Become an authority in a single topic
- Majestic Podcast SEO in 2024 – Additional Insights (EN) – Episode: Focus on building a strong, recognizable brand
- Colaborator Pro Podcast – Episode: Topical Authority
- IGaming Daily with Ivana Flyn (EN) – Episode: Zero Click Searches
- SEO y SEM con Luis Revuelto (ES) – Episode: Keyword research en 2025 para webs multilingües con Daniela Leitner
- Search with Condour Podcast (EN) – Episode: Topical Authority for SEO
Awards – Jury Member
- UK Search Awards 2024
- Global Agency Awards 2025
- UK Digital Excellence Awards 2025
- European Search Awards 2025
- Global Search Awards 2025
- UK Search Awards 2025
Publications
- Woman in Tech SEO Interview
- MOZ Blog: How a Small Travel Blog Gained Topical Authority: A Case Study
- Sitbulb Blog: How to Design Website Navigation: Balancing SEO, UX, and Client Needs
- Rivalflow Blog: Topical Authority: A Step-by-Step Guide to Make Search Engines Love You
- RankSuite Blog: Building a strong Personal Brand as an SEO Expert
- RankSuite Blog: Automate Like a Pro with App Scripts & ChatGPT
- Diverse Publikationen auf dem GetResponse Blog
- Advanced Web Ranking Blog: Why You Can’t Copy-Paste Your SEO Strategy Across DACH Markets