When SEO and Google Ads Work Together

SEA x SEO Audit

I analyse your Google Ads Keywords and your SEO rankings to create a combined strategy that reduces your advertising costs.

Do you know what you need for Google Ads? – Keywords.

Do you know what you need for SEO? – Also keywords.

To be exact, SEO and SEA (Google Ads) are like siblings. So, it makes perfect sense to have a combined strategy.

The problem is, most people don’t do this.

Usually, someone is hired to handle SEA – focusing on maximizing clicks from ads.

Then, at some point, the idea comes up to try ranking organically on Google without paying for every click, and someone is hired for SEO.

Both strategies run separately. But almost no one takes a step back to align them and create a unified approach.

The goal of this analysis is simple. You want to find out:

  • Current savings potential: Keywords you no longer need to pay for with Google Ads because you already rank well for them.
  • Future savings potential: Keywords where, with SEO optimization, you could reduce future Google Ads spending.
  • Effective SEA strategy: Keywords that are too difficult to rank for organically and are better left to Google Ads.

The idea is to optimize your budget so you use Google Ads only where it’s really necessary and focus on SEO where it makes sense. This way, you can save on advertising costs overall.

SEA x SEO Audit

A combined strategy to save on advertising costs.

How does it work?

  • I’ll need an export of your Google Ads keywords. You can do this yourself or ask your Google Ads expert.
  • I’ll compare this keyword list with your current Google rankings to see how things stand.
  • From this, we’ll identify the keywords you shouldn’t be paying for anymore.
  • I’ll also review the remaining keywords, looking at competition, your website, and improvement potential.
  • Afterwards, you’ll know not only where you can save on Google Ads, but also whether SEO has potential for you. So, it’s basically a win-win.

SEA x SEO Audit

A combined strategy to save on advertising costs.